If you have decided to incorporate videos into your online marketing campaign, you may wonder how to maximize their effectiveness. If so, use the following tips to help increase the success of your videos.
Be Personable And Engaging When Talking To The Camera
While recording your video, don't just read from a script. If you really want to hook your audience, talk to them instead of the camera. Pretend you are speaking to an actual person, using voice inflection, facial expressions, and even humor, as you speak about your company.
Also, pose questions to the viewer. Then, pause to give them a moment to think about an answer before you continue on giving your point of view. This raises the engagement factor of your video, as well as gives the audience a chance to virtually interact with you.
When striving to engage your audience, do not try to sound like a commercial. When you speak about your product or service, you can do so passionately to show how much you really believe in it. However, do not just simply talk about the product, since internet users are constantly bombarded with ads.
Make the experience personal to them. This not only increases the likelihood that they will remember it fondly, but also increases the chance of them becoming customers.
Include Your Business's Website Address In The Video
Since your video will most likely be shown on a website to direct traffic back to your business's site, make sure you include your business's URL address in the video itself. There are two ways you can do this, and doing both of them together can solidify it in the viewers' memories.
First, you can incorporate it into your verbal message. While you are speaking, mention the website address in passing in the middle of your interaction. Then, say it again during the conclusion to refresh their memory.
Second, you can display your website's address on the bottom of the screen. While there is various software available to achieve this, simply writing out the information on a piece of posterboard can also be effective. Then, either hold up the posterboard or prop it up so it shows up at the bottom of the screen.
Using the above tips can help you get started with using videos to enhance your company's online presence. However, if you need more advice or tips on how to create a successful, overall campaign, you may want to contact an online marketing or video production company.